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Rod is the MD and founder of the Lucas Media Group who
have interests in TV & Radio production, Broadcast News,
Artist Management, Jingles and DJs. Rod Lucas is
also the co-founder of The Radio School & Voice-Over-Courses.com.
Rod owns Solar Radio FM (Spain 92.8 FM) Talk Radio
Spain, Sunshine FM, Sun Radio (Malta) and Horizon Radio
(Spain). He's the Training Director of The Broadcast
Academy India.
Lucas Media also run the following brands Telly Faces,
Lucas Films London,
Broadcast News (UK news
agency) and Mix DJs which manages and
represents 250 UK and USA deejays/artists world-wide.
Lucas Multi Media invests in new media across Europe &
Asia. Rod Lucas continues to be a freelance radio
host in the UK and various stations across the world.
(Rod Lucas left May 2010).
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In the the 80's along with Steve
Wright, Rod Lucas pioneered the "zoo format" of zany programming with
audience participation. His shows at BBC Radio Kent and Invicta
Radio were radical
for the time and very "upfront" in their format. |
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His was the
first programme in the UK to be recognised and branded as
alternative popular radio. His format has been used by National
radio and local radio ever since, including Chris Moyles & Chris
Evans. Lucas's early success at BBC
Radio Medway and Radio Kent were due to a few key BBC
managers who allowed Rod to develop radical programming
techniques and styles.
"The BBC gave me the
opportunity to create powerful and creative programmes in a
unique freestyle way. Special thanks to BBC management at the
time".
Rod later developed the
zoo format for various popular commercial stations across the UK
and has won a number of National broadcast awards and
nominations for his presentation skills and production
creativeness. |
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"Also in my early broadcast years special
thanks to the late Tommy Vance for letting me
take over his BBC Radio 1 chart show each
week:-) Simon Bates, Steve Wright, Tony
Blackburn, Colin Berry and David Hamilton for
playing my jingle productions on BBC Radio 1 and
2 each day. When you're 19 that means a lot."
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In 1985 Rod Lucas left the BBC and was asked
to join the management team at Invicta Radio (Heart FM commercial
radio) as Promotions Manager, Senior Presenter
and Night Talk Show host. After Rod joined the
station, it started to become popular and
quickly gained large audiences. Rod took the
station to the audience with massive outside
broadcasts and promotions. He mastered the
strategy of building the brand name making it
the most listened to station in the area. During Rod's time with Invicta
he helped a number of new deejays move
on and up. He assisted Radio 1 DJ Pete
Tong develop his radio career too. Pete
went on to front BBC Radio
1's popular night programme "The Essential
Selection" . |
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Rod also has extensive production experience in British
and North American TV. His TV career path has seen him
as a studio manager, sound supervisor, film editor and
Network Director/Producer. In the last 15 years he's
also produced and directed in news working with TV
reporters and presenters. He's produced and directed
for BBC National, SKY TV and indie TV production
houses. Rod has been dedicated to broadcasting since 14
years old when he did his first BBC radio programme.
In the 90's Rod Lucas worked as a staff Network
Producer for the Canadian Broadcasting Corporation (CBC
TV & Radio). He produced & directed News,
Documentary & Lifestyle programmes, from London and mainland
Europe for broadcast across North America. He's an ace at
working 1 to 1 with TV reporters and directing action
driven reports. He's a Director of Lucas Films, London
UK.
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Rod Lucas has
worked for BBC Radio 1 (Producer, Jingles & Promos), BBC Radio 2
(promos), BBC Radio 5 (Presenter), BBC Talks and Drama, BBC
Radio Medway, (phone in host) BBC Radio Kent, BBC 1 TV announcer
& trailers, ITV South presenter, AKA Advertising, WPP, Invicta FM, Metro FM, Radio Orwell, Canadian
Broadcasting Corporation, (CBC TV & Radio , Producer), KABC 790AM talk show host (Los Angeles)
Fusion Radio (London), Trust Radio FM (Spain) Valle Radio
(Spain) Exite FM (Spain) Fresh FM Spain ,Solar Radio (London)
TKOFM (Spain) ., LBC Talk
Radio, TalkSport (National Talk Radio). (Phone in host - freelance).
Talk Radio Spain, Sunshine FM, Solar Radio FM (Spain). |
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